Just having a stunning, high converting website is not enough. The problem is that most business owners think that just by building a website they will get more visitors and more paying customers. That is not the way it works.
Your website is your company’s best salesman. It never sleeps, never calls in sick, and never shows up late. But if it is not getting any traffic than it is doing you no good. You won’t get any new customers from a site with no traffic.
So this is where SEO comes in. SEO, or Search Engine Optimization, is the process of setting up your website to get traffic from the search engines. There are many factors involved, but essentially the higher you rank in the search engines for your target keywords, the more traffic you will get to your website.
Once you start getting more traffic to your site, you are able to turn these visitors into paying customers. Now your website can start doing what it was intended to do, convert visitors into customers for your business.